Niche Marketing: 7 Ways to Get It Right

by Dan Shewan
If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought I’d offer some suggestions to poor, beleaguered marketers worki ...Read the full article