Taco Bell Goes “Dark” On Social Media To Promote Mobile Ordering App

by Martin Beck
Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app. The stunt played out most drastically on Twitter, with Taco Bell’s account — which previously had more than 1.Read the full article