The Coming Integration of PR and SEO

Posted by SamuelScott Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.Read the full article

Digital Marketing Summit at SMX West - Rand Fishkin of Moz

"The SEO Revolution Will Not Be Televised" by Rand Fishkin - Wizard of Moz Search engine optimization has been in a state of constant flux since birth. And while many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper. This presentation will explore SEO's quiet revolution and how it impacts marketers in 2014. From the Marketing Land Digital Marketing Summit at SMX West 2014. For more information: