Watch Out For False Positives — 3 Ways To Get Better At Testing

by Benny Blum
Everyone is testing – and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve your business in some capacity, you’re leaving money on the table. But, what are you testing? And do you (or should you) trust the results? Testing software can enable A/B and multivariate testing with ease.Read the full article