Adwords - Demographic Bidding - How to Adjust Bids Based on Household Income
In this 2 minute video we show you how to adjust your Adwords bids based on the average household income of a person searching on Google for your product or service. This strategy will allow you to increase bids for people that are in the Top 10% of average household incomes in a given geographic location. It also works with decreasing bids for people in the lower household income tiers. See our full post at Unbounce.com to understand all the details of this Adwords bidding strategy.