4 Reasons Your Search And Display Ads Are Getting Fatigued

by Frederick Vallaeys
As a former Google spokesperson, I’ve spent many years analyzing AdWords accounts and seeing the same mistakes time and again. Today, I’d like to focus on one of the most common mistakes: not giving ads the love they deserve. When AdWords and pay-per-click became big in the early 2000s, it was because they offered incredibly precise targeting along with attractive pricing.Read the full article