5 Building Blocks of a High-Performing Video Ad Campaign

Digital video is the next big opportunity for brands looking to reach and engage with their audiences at scale. eMarketer predicts that that by the end of this year, advertisers will have spent $6 billion on digital video ads—an estimated 9 percent of total media ad spend and a 42% increase from 2013. While this number is impressive, it’s only part of the story.Read the full article