8 out of 10 Marketers Fail to do Buyer Personas

by Jeff Ogden
The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. Nor do they know how to document the findings.Read the full article