A super accessible beginner’s guide to programmatic buying and RTB

by Christopher Ratcliff
Programmatic buying is often described as ‘the future of online advertising’. It’s certainly an alternative to traditional ad buying, but probably not ‘the beginning of the end for all manual processes in digital advertising’ as some may claim. Before we can even begin to discuss any of the above points however, it’s important to make sure that we know exactly what programmat ...Read the full article