Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

by Erin Rodat Savla
With social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel. Most social listening tools can’t make sense of subtlety: They can’t make out complex human intera ...Read the full article