Can Content Marketing Save Fannie Mae’s Rep?

by Celine Roque
It looks simple enough: hero shots of smiling couples looking over paperwork, tips on how to secure a mortgage, coverage about how homeowners can deal with a changing climate. But you’re not looking a typical home ownership blog. This is The Home Story, and it’s sponsored by Fannie Mae. To say that Fannie Mae’s reputation suffered after the 2008 housing bubble is an understatement.Read the full article