Can You Build Trust Before the Transaction

by Jay Baer
What if you found a way to build extreme trust before you ever interacted with a customer? I was speaking recently in Boston at an event for Straumann, where the audience was a group of very successful oral surgeons. After my talk, one of the attendees came up to me afterwards. His name is Dr. Glenn Gorab, and he lives in Clifton, New Jersey.Read the full article

Build Trust Before Transaction - #JayToday

EPISODE 53 What if you found a way to build extreme trust BEFORE you ever interacted with a customer? After a recent event, I was approached by an attendee who runs his own dental practice. He told me about an amazing program that he runs at his office. Every Friday, he is given a call sheet of all the people who are coming in the following week and are new to the practice. He calls these patients over the weekend and asks them if they have any questions before they come in. This blows the minds of his new patients because doctors don't normally do this. And it builds immediate trust among the patients because they feel like this doctor is looking out for them and genuinely cares about their needs. How can we do the same things in our businesses? I can guarantee that there are more things that we can do to build trust among our prospects before we ever sell to them. How are you building trust before the transaction? SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Brian Carter (http://twitter.com/briancarter), social media marketing expert and author of the new book, The Cowbell Principle. This book is all about career advice for a happier and more successful you. Check it out: http://thecowbellprinciple.com/ OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


The Problem With Google - #JayToday

EPISODE 54 The problem with Google isn't revenue or growth. Google is a victim of our own expectations. People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy. When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is necessarily on board. At this point, this is an expectation problem on our end, not a company problem with Google. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Bob Knorpp (http://twitter.com/bobknorpp). Bob is the host of the Beancast, one of the best podcasts out there. And if you love podcasts, check out my new podcast review site, MarketingPodcasts.com, and enter your email address to be alerted when we launch. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


The Cowbell Principle

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