GIFs react to the weather in Netflix’s outdoor campaign

by Shareen Pathak
Is it raining cats and dogs while you wait for the bus? If you’re in Paris, the outdoor ad for Netflix right next to you might just show you an image of Gerard Butler from the fantasy war movie “300” as he uses a shield to hide from the rain. That’s because Netflix’s new outdoor campaign in France consists entirely of movie GIFs, which change depending on context.Read the full article

NETFLIX - GIF Campaign

Netflix gets GIF-y in latest breakthrough idea by Ogilvy Paris Credits : Client: NETFLIX (http://www.netflix.fr) Advertising Agency: OGILVY & MATHER PARIS Executive Creative Director: Baptiste Clinet Creative Director: Nicolas Lautier Creative: Julien Chiapolini (Art Director), Riccardo Fregoso (Copywriter), Hélène Boudin (Creative Assistant) Account: Anne-Sophie Carbo (Business Director), Alexis Valero (Account Executive), Joo-Hyung Lee (Assistant Account Executive) Planning: Alexandra Mimoun (Director of Strategy Integration), Amélie Delacour (Strategic Planner) Production: François Phan (Producer) Production Company: Delapost Paris Media Agency: MEC, Screenbase



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