Groupon (Local) Pages Part Of Company Evolution Into Local Search Site

by Greg Sterling
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners (SEO, reputation, social engagement) but there are myriad potential benefits for the company.Read the full article