How to Leverage Your Existing Content for Podcasts

by Amanda Disilvestro
Re-purposing content has been a common practice for businesses for quite some time, but it’s usually more difficult to leverage your existing content for podcasts. Because podcasts rely only on audio and no visuals, you have to get creative. Your content isn’t always written in a way that makes sense when read over a microphone, so it takes a little bit of reworking to create that balance.Read the full article