How USA Today nearly doubled its circulation

by Lucia Moses
Who says newspapers can’t grow readership any more? USA Today grew its total circulation an astounding 44 percent to 4.1 million from 2.9 million in the past year, according to new data from the Alliance for Audited Media. That increase is attributable to USA Today’s “butterfly strategy”: As part of its reinvention under publisher Larry Kramer, the paper has begun distributing ...Read the full article