Instagram Benchmark Data From 100 Top Brands

Some 86% of brands on the Interbrand 100 list have an account on Instagram as of 3Q14, up from 54% in 3Q12, according to a recent report from Simply Measured. Moreover, the number of active brands—those that posted at least once in 3Q14—almost doubled since 3Q12, with 73% of brands posting at least one photo or video per week to Instagram in 3Q14.Read the full article