PPC Account Structuring and Campaign Building in Excel

by Jacob Brown
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with: Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores (Ad copy to keyword relevance) Bu ...Read the full article