Q&A: Doug Kessler on avoiding 'crap' content marketing

by Graham Charlton
Doug Kessler, who runs B2B content agency Velocity, will be speaking at next month's Festival of Marketing. Here, Doug talks about the content marketing backlash, the importance of quality, and the importance of tone of voice... Can you tell us a little about your presentation at the Festival of Marketing? I'll be talking about Insane Honesty in content marketing (and marketing in general).Read the full article