Study finds Ads Preferred over Paid or Freemium Apps

by Michael Levanduski
Zogby Analytics recently completed a survey of over 1000 adults regarding their preferences when it comes to how companies monetize their apps. Among other things, the survey asked whether the person being surveyed preferred paid apps, freemium apps or apps that are free but display ads. They also looked into whether or not people would be interested in having options within t ...Read the full article