Taco Bell’s New Mobile App Breaks Into Top 25 Chart, After Social Media “Blackout” Stunt

by Danny Sullivan
Taco Bell’s unusual move to go “dark” on its various social media accounts in order to push people to its new mobile app for order food appears to have been a big success. The app has skyrocketed to be the 22nd most downloaded app for iOS users, according to the App Annie app intelligence site. Yesterday, Taco Bell seemingly closed its social media accounts on Facebook, Inst ...Read the full article