What to do when a Vine ‘star’ trolls your brand

by Tanya Dua
Jerome Jarre might be a “social media star” — if numbers are any indication– with over 7.5 million followers on Vine and over 872,000 followers on Twitter. He has even worked with brands such as GE and MTV, who have tried to cash in on his popularity among the younger demographic. But being a Vine celebrity doesn’t save you from detention when a prank backfires, which Jarre learned the hard way.Read the full article


THIS VIDEO TOOK ME 24 YEARS TO MAKE. Follow my journey live on Snapchat: "JEROMEJARRE" & Twitter: https://twitter.com/jeromejarre Directed by Jack Pearce https://www.youtube.com/user/jackfierce Produced by Casey Neistat https://www.youtube.com/user/caseyneistat