CEO David Greenbaum’s Column in Search Engine Land

by Sarah Burns
This week Boost Media CEO David Greenbaum was asked to share his thoughts on ad fatigue with Search Engine Land. In the column – which was co-written with Frederick Vallaeys, co-founder at Optmyzr and former Google AdWords Spokesperson — David discusses the four reasons ads commonly fatigue, or stop delivering value: Seasonality and Product Changes Copycat messaging Evo ...Read the full article