CJR: It’s Time For the Journalism World to Take Brand Publishers Seriously

by Tessa Wegert
“One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves.” So says the cover story in the most recent edition of the Columbia Journalism Review. What it implies is significant. Are brands really just a step away from bypassing publishers to connect with audiences on their ow ...Read the full article