Hershey’s Focuses on Facebook Engagement This Halloween

by Bridget Quigg
What’s so great about Halloween? Besides costumes, it’s the candy. And, the Hershey Company, purveyor of chocolate bars and other treats since the late 1800’s, is relying on some sweet tactics on Facebook to earn fan devotion and top placement in candy bowls across the country this October 31st. If you go to Hershey’s corporate website, you’ll see some significant real estate ...Read the full article