How To Set Up A Goal In Google Analytics: Why It’s the Most Important Thing You’ll Do This Month

by Pam Neely
Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be lucky (and rich) if even half of the marketing tactics we use were working as well we hope they do.Read the full article