New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy

by Amy Gesenhues
After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and integrate technology into their overall marketing strategy are experiencing tangible business results. Unfortunately, only three-percent of the survey respondents reported they were doing extremely well at integrating marketing technologies across functions.Read the full article