The Body Shop's iPhone app: a decent UX, but several flaws to fix

by David Moth
Here at Econsultancy we’ve written a lot about how multichannel retailers can use mobile apps to enhance the customer experience. For example on Friday I reviewed House of Fraser’s new Android app, and I’ve previously reviewed B&Q’s mobile loyalty scheme. Today I thought I’d point the spotlight on Body Shop, which updated its iPhone app in August but has yet to launch an Android version.Read the full article