‘To Make This Work, You Have Got to Compete With Editorial’: Inside The NYT’s Native Ad Journey

by Joe Lazauskas
Last September, The New York Times hired Sebastian Tomich and gave him a critical task: Help introduce the most controversial advertising product in the 165-year-existence of the Gray Lady. Just six years out of college, Tomich was making the career leap those in the media business dream about. As the newly minted vice president of advertising at the Times, he’d be reunited wi ...Read the full article