When Creepy Converts: A Halloween Story About Retargeting Ads

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive home or do you try to get away? Similarly, we’ve all experienced the same creepy feeling when we visit a ...Read the full article