David vs. Goliaths: How Maplewood Online Beat AOL and the ‘Times’ for Hyperlocal Dominance

by Matthew Rothenberg
Every battle starts with a single shot, but this one started with two. In the Hyperlocal Content Wars of 2009, two successive rounds were fired in my town of Maplewood, N.J., when Tim Armstrong’s Patch.com and The New York Times Local both set their sights on our village. As a laboratory for experiments in scalable, community-focused news, Maplewood made perfect sense.Read the full article


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