How one-time dot-com darling iVillage fell to Earth
by Lucia Moses
Today quietly marks the end of an era in online publishing, when the four remaining employees of iVillage fill out their last time sheet there. Born in 1995, at the dawn of the dot-com boom, iVillage was synonymous with the frothiness of the new online economy. Its co-founders Candace Carpenter and Nancy Evans were not Web geeks but veterans of old media.Read the full article
online.wsj.com - 3 readers - GE's NBC Universal plans to acquire women-oriented Web company iVillage for $600 million, in the latest move by a major media company to get a share of Internet ad revenue.