How To Turn Your Customers into Brand Fans: 3 Examples

by Michele Linn
Is there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In the content marketing space, we spend a lot of time (maybe too much time) focused on brand awareness. We don’t focus enough energy on using content to turn our customers into advocates or strengthen their evangelism for our brands.Read the full article

GoPro HERO4: The Adventure of Life in 4K

All around the world GoPro users are capturing incredible experiences, from the heart-stopping to the heartfelt. Into the caldron of an active volcano, the neon streets of Japan, a refuge for wild mustangs, scaling an iceberg, the world’s biggest dance party, or a whale rescue mission, GoPros have documented every moment. See how GoPro’s new line of our most advanced cameras ever allow you to beautifully and authentically capture and share the experiences that bring purpose, adventure, and joy to your life. Shot 100% on the new GoPro HERO4 camera from The HERO4 features ultra high resolution quality of 4K at 30 frames per second + high frames rates at 1080p120. Incredible low light capabilities, including our new nightlapse setting. 2X the high fidelity sound. Faster processing. Protune settings that unlock manual control of many of your GoPro’s features, and so much more. Learn more and be inspired by the most advanced GoPro cameras yet: It’s your life. BE A HERO. MUSIC "Run Boy Run" performed by Woodkid Courtesy of Interscope Records under license from Universal Music Enterprises FEATURED CHARACTERS TOMORROWLAND (Boom, Belgium) Erin Edenholm Joanna Piotrowska Steve Aoki Krewella - Jahan Yousaf and Jasmine Yousaf Dimitri Vegas Like Mike LAVA LAKE (Ambrym Island, Vanuatu) Geoff Mackley Brad Ambrose ICEBERG CLIMB (Ilulissat, Greenland) Klemen Premrl Aljaz Anderle Thierry Dubois WILD MUSTANGS (Wells, Nevada) Clay Nannini JAPAN STREETS (Tokyo, Japan) Akira Nakai Shinichi Moroboshi Nanami Tsukamoto ORCA RESCUE (Whangarei, New Zealand) Dr. Ingrid Visser Terry Hardie Dian and her two baby orca SPECIAL THANKS Tomorrowland ( Michael Dujardin Vanuatu Heli ( Andy Martin Black Diamond ( Madeline Pickens ( ( Orca Research Trust ( Andy Casagrande ( Steve Hathaway Lily Kozman

How To Turn Your Customers into Brand Fans

This is the first roundtable discussion of Content Marketing Institute's 2015 B2C content marketing research. For more information: Participating in this discussion: Julie Fleischer, Director of Data + Content + Media at Kraft Food Group; David Germano, VP of Content Marketing for Magnetic Content Studios; Todd Wheatland, Head of Strategy at King Content; Andrew Davis, author of Brandscaping; and Brice Bay, Chairman and CEO at EnVeritas Group. About Content Marketing Institute (CMI) Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.