Ted Dhanik, President & CEO of engage:BDR on Data Targeting
How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks about both online and offline behavioral targeting, and how the two can now be tied together so that offline purchases can be used in online behavioral profiles.