R.I.P. Blog: A Frightening Tale

by Lisa Kasanicky
IBM research reports that 77 percent of all businesses have a blog and yet 85 percent of those have five or fewer posts. That’s just sad. Your blog is the content destination of your brand voice and is central to lead generation and creating conversations with your audience. And yet when neglected—as it often is—the enterprise blog can turn into a hairy, scary monster.Read the full article