Use SEM Strategy to Tune Up Programmatic Display

I began my foray into online digital marketing by diving into the world of SEM. Working in search engine marketing, I quickly learned the ins and outs of Excel as well as various tasks used to keep your account efficiently driving new business. A year and a half ago, I made a turn in my career path to explore the world of display. It was posed to me as the “Wild West” of online marketing.Read the full article