What is a good Click-Through Rate (CTR)?

Home > Blog > PPC Management > What is a good Click-Through Rate (CTR)? What is a good click-through rate, anyways? Simple answer: There is no simple answer. Don't let this metric scare you today! Let’s cover some vocabulary first. Impressions: the number of times your ad is shown Clicks: when someone clicks on your ad, AdWords counts that as a click.Read the full article