Why brands make political statements now

by John Mcdermott
In 1992, Michael Jordan declined to back civil rights leader Harvey Gantt in a Senate race against incumbent Republican Sen. Jesse Helms, a man who was by all accounts an unabashed racist. Helms opposed having Martin Luther King Jr.’s birthday become a national holiday and reportedly antagonized a black Congress member by whistling “Dixie.” Jordan’s reasoning: “Republicans buy sneakers, too.Read the full article

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