Why people don’t like your brand on Twitter, in five charts

by Shareen Pathak
Turns out, the way we live our lives IRL is very similar to how we live them on social media. A new study shows that motivations and emotional responses to a brand’s presence on Twitter are as full of irrational idiosyncrasies as they are in the real world. “Unconscious Cues” is a new research study from Isobar and Twitter that presents the results of various experiments done ...Read the full article