21 App Optimization Tools for Data-Driven Marketers

App marketing is serious business. With the number of app downloads now at record setting highs, there’s a lot at stake for marketers competing on the app store. To win in this environment, we need to set goals, measure as much as we can, and optimize for the best user experience. This is no different on mobile than it is on the web, and these 21 tools will help any marketer ...Read the full article