A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using ‘porn inspired’ imagery to advertise its product. According to Smart Company, the coffee bean distributor Fresh One bore the brunt of Collective Shout, the grassroots activist movement behind a re ...Read the full article

In My Mug Episode 288

Episode 288 on Monday the 19th of May 2014 Costa Rica Don Mayo Finca Bella Vista Yellow Honey Caturra