The Secret Behind Amazing Twitter Accounts

There are millions of people who use Twitter daily to type out their thoughts in 160 characters or less. The social media platform is an ingenious way to promote a business idea or thought through either novelty or official accounts. The key to having a great Twitter account lies in a brand’s ability to target their demographic.Read the full article

  • Taco Bell and Old Spice Mix It Up on Twitter

    adweek.com - 6 readers - [Note: This item has been updated. We initially thought the fight was abandoned early on, but we mistakenly had @ replies turned off.] Everyone loves it when brands mix it up on Twitter. Here's the latest example. It started when Old Spice, unprovoked, asked: "Why is it that 'fire sauce' isn't made with any real fire?