This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

by Joe Pulizzi
In this episode, Robert and I open Pandora’s Box of content marketing definitions and ponder if publishers can succeed with time-based metrics. We give some love to Mozilla’s new magazine and an excellent SlideShare about the reinvention of publishing for the digital age, but disagree with Snapchat’s approach on native advertising.Read the full article