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blogs.wsj.com - 20 readers, 1 Tweets - SNAPCHAT TAKES MORAL HIGH GROUND: Snapchat has decided to embrace advertising because, well, even companies with $10 billion valuations need to show they have big plans to generate revenue.
inc.com - 17 readers, 135 Tweets - How much money do you have to put into a serious content marketing campaign on Facebook? Here's one estimation.
blogs.wsj.com - 19 readers, 4 Tweets - According to a new report from the Content Marketing Institute, only 23% of business-to-consumer marketers polled said they were successful at tracking the return on investment of their content marketing program.