How one publisher is taming the world of messaging apps

by Lucia Moses
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. But few pay much attention to the exploding world of messaging apps like Whatsapp. NowThis, however, offers a case study in what a publisher can do with messaging apps. The digital news app, which is geared toward millennials, has been exploring Snapchat, Kik and o ...Read the full article