How to Beat the Inverse Proportionality Marketing Paradox

by Rodger Johnson
Earned Media, Executive's Corner, Owned Media, Relationship Building There’s a problem in marketing that’s keeping my colleague awake at night. He wants to provide his clients with excellent results, but finds new and emerging channels of communication present a perplexing problem. In this article, “The Late-Adoption/Profitability Paradox,” he hypothesizes that emerging se ...Read the full article