How to Solve for Mobile Sessions/Clicks Discrepancy

by Caitlin Halpert
A common issue with mobile is a big sessions-to-clicks discrepancy, which can be a big deal when your client’s goals revolve around visits. We recently had an issue with an account showing an increasingly large discrepancy for GDN ads – in some cases mobile had an 80% variance between Google Analytics sessions and AdWords clicks, with clicks being higher.Read the full article