‘Play Your Stripes’ with Gap’s interactive holiday campaign

by Shareen Pathak
As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide.com, an interactive campaign that lets you turn your striped sweaters into musical instruments. Created in collaboration with Wieden + Kennedy New York, the campaign asks you to turn on ...Read the full article

Blood Orange for Gap - "It Is What It Is"

Gap collaborates with Blood Orange for Play Your Stripes, a technology that turns your stripey clothing into a musical instrument. Try it yourself at http://www.playyourstripes.com