Six brand case studies that proved the value of storytelling

by Christopher Ratcliff
Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods. Storytelling techniques can give credibility and personality to brands both large and small. You can build more meaningful relationships with customers by either highlighting the people ...Read the full article

The Big Dig Appeal

This summer be part of something amazing and support The Big Dig Appeal. Visit and watch your support transform the lives of 134,000 people in Malawi with safe, clean water. You can also text DIG to 70500 to donate £5. Music-The Cinematic Orchestra - To Build A Home Written by J. Swinscoe, P. France, S. Page, P. Watson Published by Just Isn't Music and Intrigue Music (P) Ninja Tune 2007 Licensed courtesy of Ninja Tune