Target Didn’t Start It But Joins Up With #AlexFromTarget Obsession

by Martin Beck
Social media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has become a worldwide Twitter trend. Fueled by teen Twitter’s love of cute boys and spurred by the Internet’s love of the absurd, #AlexFromTarget was trending all day and has been mentioned more than 1 million times on Twitter since Sunday, according to Topsy.Read the full article