The Best Branded Content of October

by Joe Lazauskas
One of my favorite moments of October was when we were mocked by both The New York Review of Books and Gawker in the same day. On October 9, we published a piece by our social media editor, Amanda Walgrove, titled “This Zadie Smith Essay Isn’t a Native Ad for Corona, but What If It Was?” The essay in question is an excellent rumination on the nature of inspiration and the ci ...Read the full article

NETFLIX - GIF Campaign

Netflix gets GIF-y in latest breakthrough idea by Ogilvy Paris Credits : Client: NETFLIX (http://www.netflix.fr) Advertising Agency: OGILVY & MATHER PARIS Executive Creative Director: Baptiste Clinet Creative Director: Nicolas Lautier Creative: Julien Chiapolini (Art Director), Riccardo Fregoso (Copywriter), Hélène Boudin (Creative Assistant) Account: Anne-Sophie Carbo (Business Director), Alexis Valero (Account Executive), Joo-Hyung Lee (Assistant Account Executive) Planning: Alexandra Mimoun (Director of Strategy Integration), Amélie Delacour (Strategic Planner) Production: François Phan (Producer) Production Company: Delapost Paris Media Agency: MEC, Screenbase


Dress Normal Holiday 2014


Honda 'The Other Side' - Teaser 1

Everyone has another side. Find out more at http://www.hondatheotherside.com


Honda 'The Other Side' - Teaser 2

Everyone has another side. Find out more at http://www.hondatheotherside.com


The Next Black - A film about the Future of Clothing

'The Next Black' is a documentary film that explores the future of clothing. Watch as we meet with some of the most innovative companies on the planet to get their opinion on clothing and its future, including: heroes of sustainability, Patagonia; tech-clothing giants, Studio XO; sportswear icon, adidas; and Biocouture, a consultancy exploring living organisms to grow clothing and accessories. Learn more about the project: http://www.aeg-home.com/thenextblack Join the discussion on Facebook, Twitter and on the hashtag #thenextblack https://www.facebook.com/pages/AEG-Global/586037381449750 https://twitter.com/aeg_global


Mistletoe - Gap Dress Normal - Holiday 2014

You don't have to get them to give them Gap. Dress Normal. Music: “I’m Not Ready for Love” by The Promise Shop the gift guide: http://www.gapgiftguide.com